At Willow & Puddifoot, we CRAFT™ confident, capable leaders at every stage, from individual contributors to first-time managers to experienced executives, with practical development that drives real, lasting change.

Our programmes are built around our CRAFT™ Leadership Framework, developed from years of experience, shaped by insight from business leaders, HR and L&D teams, and grounded in the latest research on what effective leadership looks like today and in the future.

CRAFT™ stands for Communication, Resilience, Authenticity, Future focus and Transformation: the five essential skills that show up at every level of leadership, helping people lead with clarity, adapt to change and support others in an increasingly complex world.

We combine expert facilitation, coaching, practical application and peer connection to create leadership growth that lasts.

Our Services

Leadership & Management Development: Structured pathways for new, experienced, and senior leaders, built on our CRAFT™ framework, to grow confidence, capability, and impact

Personal Effectiveness Pathway: Targeted skill-building workshops to boost self-awareness, communication, productivity, and personal impact

Coaching Programmes: One-to-one or small-group coaching that accelerates behaviour change, builds confidence, and drives leadership growth

Personality Profiling & 360 Feedback: Insight tools that deepen self-awareness, improve collaboration, and strengthen team performance

Willow & Puddifoot

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Willow & Puddifoot

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