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Sofiene Baccouche

OEM Sales Manager MENA Region

Sofiene Baccouche is an experienced sales professional in the engineering and building services sector, currently serving as the Country Sales Manager for Building Services at WILO SE since September 2016. In this role, Sofiene acts as the main contact for technical inquiries and provides ongoing technical and commercial support to various stakeholders, including consultants and large installers. Previously, Sofiene held the position of OEM Sales Manager for the MENA Region, where responsibilities included contributing to global OEM strategies and defining tailored sales strategies focused on growth and profitability. Prior experience includes serving as a Senior Sales Engineer at ELECTROSTAR from May 2010 to August 2016, delivering technical and commercial support for air conditioning equipment sales, and as a project engineer at TMEI, focusing on central air conditioning and maintenance projects. Sofiene holds a Diplôme d'ingénieur in Instrumentation and Industrial Maintenance from INSAT, obtained in 2009.

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