Travis Nardin

Win-Loss Advisors delivers win-loss and churn analysis for B2B revenue teams who want clarity on their customers' decision drivers. Most teams rely on assumptions or CRM notes to explain why deals are won or lost. But internal explanations are wrong more than 60 percent of the time. We replace that guesswork with structured insights gathered directly from the people who made the decision. Using our REVEAL Method, we conduct expert interviews with buyers and customers, then turn those conversations into clear, actionable reports. From improving win rates and reducing churn to aligning messaging and enabling reps, our insights help teams make smarter go-to-market decisions. What We Deliver: - Live Win-Loss Interviews with decision-makers - Churn and Renewal Interviews to reduce attrition - Executive Briefings for senior leadership - Sales Enablement Assets grounded in buyer feedback If you're focused on growth, retention, and competitive advantage, it starts with knowing why your customers decide. Learn more at winlossadvisors.com