Joyce Xu

Strategic Marketing Manager - China & Taiwan

Joyce Xu is a strategic marketing leader with 20 years of experience in prominent companies across Europe and the USA, specializing in B2B tech growth strategies. With over 10 years of people management experience, Joyce has a deep understanding of APAC culture, market dynamics, and various marketing channels. They have held key marketing roles at organizations including AWS, Dassault Systemes, and PTC, focusing on go-to-market strategies, digital marketing, and demand generation. Currently, Joyce serves as the Strategic Marketing Manager for Wind River, covering China and Taiwan. They hold a Bachelor's degree in Management Information Systems from Southwestern University of Finance and Economics and a Master’s in Financial Mathematics from Shanghai University of Finance and Economics.

Location

Hong Kong, Hong Kong

Links


Org chart

This person is not in the org chart


Teams

This person is not in any teams


Offices

This person is not in any offices