Bruno Thellier is a seasoned executive recognized for expertise in digital technology, innovation, and retail chain management. Currently the Chief Experience Officer at Toys”R”Us Asia, based in Hong Kong, Bruno leads the transformation of supply chain and store operations across 10 Asian countries. Previously, as Chief Digital & Experience Officer at Decathlon China, Bruno drove the digital evolution across over 200 stores, and served as Decathlon's Global CTO, innovating logistics with AI and robotics. Bruno also contributes to the advisory board of Windrose Technology, which focuses on developing zero-emissions heavy-duty trucks.
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