Kihwan Lee is a highly skilled Technical Business Analyst currently engaged with Wingstop Restaurants Inc. since August 2023, following a tenure as Senior Analyst at TGI Fridays from September 2021 to August 2023. At TGI Fridays, Kihwan Lee managed a new loyalty program relaunch and reported performance metrics directly to the Executive Office. As CRM Data Analyst, efforts included leading data initiatives across 300+ restaurants, enhancing marketing strategies and customer engagement through the launch of a mobile app game that resulted in a 25% revenue increase. Kihwan Lee also completed a rigorous 12-week Software Engineering Fellowship at General Assembly in 2020, focusing on full-stack web development, and previously contributed as a Marketing Intern at Beck Technology Ltd, where data analysis informed marketing strategy. Kihwan Lee began a career in journalism as a Sports Reporter for The Daily Texan, covering UT Women's Soccer, and holds a Bachelor's degree in Journalism from The University of Texas at Austin.
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