Lisa Bascom is a seasoned marketing professional with proven expertise in building visibility and credibility for B2B and B2C products and services. With a career spanning several key roles, Lisa has effectively led marketing strategies, digital communications, and content management across various industries. Currently, Lisa serves as the Director of Marketing at WinSystems, where they oversee marketing for embedded computing solutions. Previously, Lisa has held roles at companies such as Qualcomm, ANW Networks, and the International Association of Electrical Inspectors, consistently achieving measurable results in lead generation and brand awareness through innovative campaigns. Lisa holds a Bachelor of Science in Business Administration from Trinity University and is pursuing an MBA at Southern Methodist University’s Cox School of Business.
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