Optimal
Madison W. is a Digital Media Strategist at Optimal, a position held since August 2022, and previously served as a Digital Marketing Specialist. Prior experience includes a role as a Marketing Intern at The University Co-Op from November 2019 to July 2022, where Madison developed strategic plans and executed creative campaigns for social media platforms, as well as planned and advertised brand events that enhanced sales and engagement. Earlier work experience includes roles as a Customer Service Representative and Games Attendant at Main Event Entertainment from February 2017 to August 2019. Madison W. earned a Bachelor of Science in Advertising from The University of Texas at Austin, where studies were completed from August 2018 to May 2022, following graduation from Prosper High School in 2018.
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Optimal
Optimad Media is a tech-enabled performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments.