Wipebook
Marcela Ramirez is an experienced operations and customer care professional with a diverse background in various industries. Currently serving as Operations Manager at Wipebook since February 2024, Marcela previously held the position of Customer Care Manager and Team Leader at Allurion Technologies, where leadership and collaboration with marketing significantly enhanced customer engagement. At Ideal Protein, Marcela developed strategic initiatives to expand business partnerships across the US and Canada and excelled in roles ranging from Manager of Strategy and Operations to Project Manager. Prior experience includes Operations Manager at Administración y Constructibilidad S.A. De C.V., and marketing and planning roles at Coca-Cola FEMSA, where Marcela effectively managed budgets and marketing campaigns. Marcela holds an MBA from EGADE Business School del Tecnológico de Monterrey and has pursued additional certifications in event management, integral marketing, and supply chain operations.
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Wipebook
The Wipebook team was created on a late Tuesday evening in February, 2013, in an entrepreneurship course at that University of Ottawa. The MBA professor asked his class to form groups, with the primary objective of coming up with a business model that could be validated over the ensuing 6 weeks of the course. Little did we know that three monthslater over 100 Wipebooks units would be sold; exclusively by word of mouth.