Carla Adam is a media analyst with 16 years of experience in media and communication planning, specializing in both online and offline media. They have held key positions such as Head of Media & BI and Media Coordinator and currently leads as the Director of Accounts & Paid Media at Wiper Agency. Carla has managed large B2B accounts focusing on demand generation, utilizing a comprehensive approach to campaign planning, execution, and performance measurement. They hold a Master's in Business Administration with a focus on Marketing and are certified in various digital marketing disciplines.
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