Marcelo de Benedetti is the CEO of US & North Latam at Wiper Agency, where they lead a passionate advertising team dedicated to creating innovative solutions for clients. Prior to this role, they served as Executive Director at Axxon Consulting, overseeing editorial content strategy, and spent eight years as a Creative Copywriter at ESPN. Additionally, Marcelo was a Professor of Advertising and Internet at Universidad del Salvador in Buenos Aires, Argentina. They hold a Graduate Executive Program degree from IAE Business School.