Lars Thyroff is an experienced sales executive currently serving as VP Sales EMEA at Wireless Mobility since October 2025. Prior to this role, Lars held the position of Business Unit Head and VP EMEA at Fibocom Wireless Inc., a leading provider of wireless modules for the Internet of Things, from January 2017 to September 2025. Lars also founded xIOT Consulting and served as VP and Global Head of Automotive Line of Business at Gemalto, Cinterion GmbH. Additional experience includes roles at Cinterion GmbH, Siemens, and Spoerle Electronic, spanning various leadership positions in sales, marketing, and procurement. Lars holds a Diplom-Ingenieur degree in Ingenieurinformatik from the University of Applied Science Frankfurt/M. and has completed executive programs at SGMI Management Institut St. Gallen, Boston Consulting Group, and Babson College.
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