Coey Yu

Coey Yu is a seasoned professional with extensive experience in business development and market management across the Asia-Pacific region. Currently serving as China Country Manager and Business Development Manager for WIRIS since October 2021, Coey Yu is responsible for defining and executing strategies to generate new business opportunities and managing relationships with regional channels. Prior experience includes roles as Key Account Manager for the APAC region and a Market Development Consultant focused on the Asian market. Previous roles include Market Development Manager for Across Spain, where Coey Yu oversaw research and strategic market initiatives for the Chinese market, and an internship at the Consulate General of Spain in Canton, assisting with various administrative and promotional activities. Coey Yu holds a Master's degree in Business Research from Universitat de Barcelona and a Bachelor's degree in Business Administration and Management from Sun Yat-sen University.