     Wisconsin Distributors serves 30 counties in Southern Wisconsin with 2 warehouses located in Sun Prairie and Appleton.

     The McCormick Family started in Spring Green, WI in 1986 purchasing McCarville Distributing of Spring Green and Mergen Wholesale in Prairie Du Chien.  In 2000, they established a majority interest in Wisconsin Distributors.  In 2002 Wisconsin Distributors built a new warehouse based in Sun Prairie, where we are headquartered at.  In 2006, Wisconsin Distributors purchased Tri-County Distributors in Appleton. In 2017 Wisconsin Distributors purchased River City Distributing of Watertown growing their footprint to 30 counties. With the acquisition of River City, Wisconsin Distributors added several of the finest craft and import breweries to their portfolio.

     We distribute domestic, craft and import beers along with craft soda. Some of our most popular brands include Bud Light, New Belgium, Goose Island, Wisconsin Brewing Company, One Barrel Brewing Company, O’So Brewing Company, Door County Brewing Company, Tyranena, Bear Republic, Potosi Brewing Company, Stella Artois, Krombacher, Abita, Mobcraft, D&V International, Vintage Brewing Company, Spaten, Labatt. 

     Our vision is to become a leading beverage distributor. This means that we not only lead in the products we supply and territories we serve, but also with our values, commitment to service and how we do business every day. We strive for a culture built around creative problem-solving, integrity and service. We are committed to long-term relationships with our employees, suppliers, retailers, and consumers and will not compromise these relationships for short-term gains. Ultimately, all of our actions center around adding value for our customers. We are passionate about living this vision daily to ensure we are in this great business for generations to come.



Wisconsin Distributors

Wisconsin Distributors' headquarters in WI, United States

Casey Trudgeon

Michael Trudgeon

Joe Kwapil

Mike Tessner

Corey Konkol

Chad Luetkens

Kevin Eggen

Ryan Bowes

Abby Bartlett

Matt Anderson

Craig Wardle

Maxwell Dorn

Zack Lamers

Scott Jaeger

Rick Mitchell

The Sales and Marketing team at Wisconsin Distributors is responsible for driving revenue growth and enhancing brand visibility across Southern Wisconsin. This team develops strategic marketing initiatives, supports relationships with retailers, and executes targeted sales campaigns for a diverse portfolio that includes domestic, craft, and import beverages. By focusing on customer needs and market trends, they aim to strengthen the company’s position as a leading beverage distributor in the region.

Sales and Marketing

The Leadership Team at Wisconsin Distributors is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments. This team drives innovation in sales, operations, and marketing while fostering a culture centered on integrity and exceptional service. Additionally, they oversee financial management and technology initiatives to support growth and enhance relationships with employees, suppliers, and customers throughout the Southern Wisconsin territory.

Leadership Team

The Operations and Logistics team at Wisconsin Distributors is responsible for overseeing the efficient distribution and delivery of beverages across 30 counties in Southern Wisconsin. This team manages warehouse operations, fleet logistics, and facility maintenance to ensure timely service and product availability. With a focus on creative problem-solving and commitment to service, they play a crucial role in maintaining long-term relationships with suppliers and customers, while fostering a culture of integrity and collaboration.

Operations and Logistics

The Information Technology team at Wisconsin Distributors is responsible for maintaining and enhancing the company's technological infrastructure, ensuring smooth operations across warehouses and distribution channels. This includes managing software systems for inventory tracking, developing digital solutions for logistics and communication, and overseeing IT-related projects to support the company's growth and customer service commitment. Additionally, the team collaborates on branding and marketing efforts through design, connecting creative concepts with technical execution to promote the company’s diverse beverage portfolio.

Wisconsin Distributors

Org chart

Teams

Sales and Marketing

Leadership Team

Operations and Logistics

Information Technology

Offices

Wisconsin Distributors

Org chart

Teams

Sales and Marketing

Leadership Team

Operations and Logistics

Information Technology

Offices

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