Adham Gouda

Adham Gouda is a seasoned product analyst with extensive experience in data-driven decision-making within the tech and telecommunications sectors. Currently serving as a Senior Product Analyst at Wise since February 2023, AdhamPreviously worked at FREE NOW as a Product Analyst, focusing on rider-driver allocation and conducting statistical A/B tests to optimize product features. Prior to that, at Orange Egypt as a Supervisor Data Scientist, Adham developed models to analyze user behavior during the Covid-19 pandemic, enhancing user retention strategies. Experience also includes roles as a Senior Business Analyst at Careem, where campaign design and analysis were pivotal for user retention, and as a Data Analyst at Etisalat Misr, focusing on big data platforms to derive insights for customer engagement. Adham holds a Bachelor’s degree in Computer and Communication Engineering from Alexandria University.