Bart de Groot is a seasoned data professional with over eight years of experience in growth analytics and performance marketing. Currently serving as a Senior Analytics Manager at Wise, they focus on acquisition analytics, automation with Python, and data modeling with SQL/DBT. Bart has held leadership roles, managing teams and guiding strategic projects across multiple organizations, including N26 and Coolblue. They also possess hands-on experience with AWS Redshift and Google BigQuery, along with expertise in marketing measurement methodologies such as Marketing Mix Models and Multi-touch Attribution. Bart's educational background includes a Master's degree in Business Information Management from Rotterdam School of Management, Erasmus University.
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