Jolanda Zwagemaker

Jolanda Zwagemaker is a seasoned analytics professional with extensive experience in marketing and treasury roles. Currently serving as a Staff Analyst in Treasury and having held various positions at Wise since April 2021, Jolanda has also worked as an Analytics Manager at Initiative, where oversight of a multi-market marketing mix modeling project contributed to significant annual revenue. Previous experiences include enhancing strategic budget allocation at m/SIX and improving communication and performance insights at VisitBritain. Jolanda's earlier career features roles at Kantar TNS, srprs.me, and New Zealand Tourism Research Institute, demonstrating a strong foundation in research, project management, and product development. Jolanda holds a Master’s Degree in Leisure, Tourism & Environment from Wageningen University & Research and a Bachelor’s Degree in Cultural Anthropology & Development Sociology from Leiden University.