Muhammad Ali is a seasoned Digital Analytics Lead at Wise, specializing in technical marketing, conversion rate optimization, and marketing data. They possess over 10 years of experience in digital marketing and analytics, complemented by an MBA and an MSc in Marketing. Previously, Muhammad led the Web Analytics & Marketing Platform team at Confused.com, driving significant revenue growth through strategic initiatives and advanced analytics. Additionally, they have held roles as a consultant at Cressive DX and web designer across various companies.
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