Prateek Kedia

Prateek Kedia is the Founder of Wiselife, established in November 2020, focusing on innovative and sustainable products for yoga practice and wellness, aiming to create a comprehensive destination for premium health and lifestyle offerings. Prior to this, Prateek served as a Senior Associate at PwC from April 2016 to September 2020, specializing in Indirect Taxation, client compliance, and legal consultation. Prateek began the professional journey as an Article Assistant at PwC, gaining experience in statutory and internal auditing. Prateek holds a Chartered Accountancy degree from The Institute of Chartered Accountants of India and has completed additional courses in entrepreneurship and negotiations from HarvardX and Yale University. Educational background includes a Bachelor of Commerce from Delhi College of Arts and Commerce.