AP

Alessia Polini

Digital Advertising Lead at Witailer, a Retex brand

Alessia Polini is a seasoned digital advertising professional currently serving as the Digital Advertising Lead at Witailer since May 2021, where responsibilities include devising and implementing effective advertising strategies on and off Amazon, managing the advertising budgets for over 18 clients, and optimizing campaign performance to enhance client outcomes. Prior to their role at Witailer, Alessia worked as a Digital Marketing Consultant at APR S.r.l., focusing on market analysis and brand image renewal, and has gained experience as a Digital Marketing Intern at Men at Code. Alessia's academic background includes a Master of Science in Marketing Management from Università Bocconi and a Bachelor of Business Administration from both Università Bocconi and San Diego State University. Participation in organizations such as Rotaract and WiB highlights a commitment to community engagement and women's empowerment initiatives.

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