Amanda Chalkin

Amanda has over a decade of experience in content strategy and knowledge management. She was part of the founding team that developed the Help Center, which now supports every Wix product. She leads the content team, setting strategy and standards for clear, accurate, and user-focused content optimized for AI-driven tools like chatbots and Wix AI assistants.

With a background in psychology and training in the field of CBT, Amanda applies insights from user behavior and product interaction to guide content strategy. She excels at making complex products simple, using AI to scale and improve content, and training her team to write effectively for AI, helping millions of users navigate Wix products with confidence.