Arbel Eini

Arbel Eini is a UX Writer at Wix, where they craft user-focused content and collaborate with product teams to enhance user experiences. They are currently pursuing a Master of Arts in Human Computer Interaction at Reichman University while also serving as a Teaching Assistant, guiding students through UX research and design methodologies. Previously, Arbel worked as a User Experience Researcher at General Motors and held the role of Assistant English Editor at EY, reviewing financial reports and business proposals. They also gained experience as a Marketing Manager at Weelerz, where they managed the company's TikTok account and developed marketing content. Arbel earned their Bachelor's degree in Communication and Media Studies from Reichman University.