James Gregson

James Gregson is a creative marketing leader with over 15 years of experience in building global brands through strategic storytelling and emerging technologies. Formerly with LEGO and WPP, they have led teams in developing integrated marketing campaigns that achieve measurable business results. Currently, Gregson holds positions at Wix and Base44 as part of their Global Marketing & Brand teams, while also serving as an Executive Mentor at ADWEEK and a board member for various organizations. They are passionate about the intersection of creativity and innovation, with a particular focus on the influence of AI in brand building.