Tamar Hefetz

Tamar Hefetz currently serves as Biz Ops & Program Manager for Strategic Accounts B2B Enterprise at Wix since August 2023. Previously, Tamar was the Director of Business Operations & Inside Sales at FULLDNA LTD from 2021 to 2023, where responsibilities included developing global growth strategies, establishing operational infrastructures, and driving sales performance. Prior roles include Global B2B Sales Operations Manager at Alpha-Bio Tec under Danaher Corporation, and Commercial Merchandising Director at FOX WIZEL LTD, focusing on international markets. Tamar also held the position of Director of Product & Design at Elie Tahari, overseeing product life cycles and relationships with major U.S. wholesalers. An initial career at the Israeli Ministry of Defense involved managing accounts payable and procurement processes. Tamar holds a Bachelor of Science in Merchandising Management from the Fashion Institute of Technology.