Yara S. is an accomplished Director of User Experience Research at Wix, with a strong background in leading global UX research and strategy projects. Yara specializes in utilizing mixed-methods research to derive user behavior insights and developing persona frameworks to enhance product and brand marketing strategies. Current roles include Senior Researcher for User and Market Insights at Climate First, User Research Mentor for Climate Tech at Evergreen Innovation Platform, and advisor at U-Tokyo DLX Design Lab. Previous experience includes leading UX research initiatives in neurotechnology at Davidson Institute of Science Education and various roles in service design and market insights. Yara's educational background encompasses ongoing studies in Entrepreneurial Fellowship at The Heller School for Social Policy and Management, and a Master of Design from Bezalel Academy of Art and Design, among other degrees.
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