Andreia Leida

Andreia Leida is a Media Director at WMcCann, bringing over 20 years of experience in the advertising industry. Currently leading media strategies for L'Oréal's DPGP Area, they previously held senior roles at notable agencies like Publicis Brasil and Artplan, where they managed high-performance teams and delivered impactful media strategies. Andreia’s extensive background spans a variety of roles, including Group Media Director and Business Director, where they collaborated with major clients to enhance brand visibility and drive revenue growth. They hold multiple advanced degrees, including an MBA in Strategic Marketing and a Master's in Big Data and Business Intelligence.