Luccas Athayde

Luccas Athayde is an experienced media professional currently serving as Media Director at WMcCann since September 2024, with a prior role as Media Director at BETC HAVAS from November 2020 to August 2024. Luccas has a strong background in digital media operations, having held positions such as Gerente de Canais e Engajamento at iDigital and Gerente de Midia e BI, where strategic campaign development and management of various advertising platforms were key responsibilities. Previous roles include account executive positions at MullenLowe Brasil and Digiclick, focusing on digital campaign management and performance optimization. Luccas began a career in digital project management at Inkuba and HAVAS DIGITAL, emphasizing online project execution and client relations. Luccas holds a degree in Publicidade e Propaganda from Centro Universitário FMU | FIAM-FAAM, completed in 2015.