Ajda L.

Ajda L. has extensive experience in brand and product marketing, currently serving as Vice President Brand & Product Marketing Consumer at WMF since July 2021. Previously, Ajda held the position of Global Head of Brand & Digital Marketing at ESCADA from April 2018 to June 2021. Ajda's career at Unilever spanned eight years, where roles included Global Head of Digital Marketing for DOVE, Senior Brand Development Manager for DOVE, and Global Brand Development Manager for AXE. Additionally, Ajda worked as Marketing Manager and Product Manager for Kids, Fashion & Men Magazines at Egmont Ehapa Media GmbH from September 2006 to January 2010, and launched a start-up online fashion business between December 2003 and July 2006. Ajda holds a Bachelor of Arts in Wirtschaftswissenschaften from DHBW Mannheim and an Abitur in BWL from Carl-Theodor-Schule Schwetzingen.