Roberto Hadjimichael is the Global Director of POS Excellence at WMF, where they head store development, retail design and concepts, visual merchandising, and product category management. Previously, they served as Teamhead of Global Retail Concepts & Visual Experience at PUMA Group, leading international efforts in retail concepts and visual merchandising from 2022 to 2025. Roberto also held various positions at PUMA Group and adidas, specializing in visual merchandising and retail experience. They earned a degree in Fashion Retail Branding & Visual Merchandising from the University of the Arts London and a Bachelor of Business Administration in Sports Management from Intercollege - University of Nicosia.
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