Thorsten Petersen

Thorsten Petersen is a Senior Expert in Digital Advertising and Data and Analytics at wob AG, where responsibilities include leading teams in digital advertising and analytics. Previous roles encompass extensive experience in campaign management, data-driven marketing, and performance measurement, beginning as a Junior Analytics Consultant and progressing through various positions at reputable companies including John Deere and Bosch Power Tools. Thorsten's academic background includes a Master of Arts in International Business and Management from Hochschule Osnabrück, a Bachelor of Arts in International Management from Hochschule Fulda, and international studies at Beijing Foreign Studies University and Universidad Politécnica de Cartagena. Early professional training as an Apprentice Management Assistant for Marketing Communication laid a foundation in project management for marketing campaigns.