Patrick McDermott

Patrick McDermott currently serves as the Head of Performance Marketing at Wolf & Badger since January 2024. Prior to this role, Patrick accumulated extensive experience at Assembly Global over a decade, holding positions such as Head of Business Intelligence and Director of Integrated Media. Patrick's earlier career includes significant roles at Columbus Search, where responsibilities encompassed managing SEM accounts for major Australian retailers and leading a team, as well as obtaining an Aegis Media Innovation Award in 2011. Patrick's foundational experience began at Search Laboratory, managing global PPC accounts and presenting at EMEA marketing conferences. Patrick holds a BSc in Maths from the University of Nottingham.