Bassel Soukar currently serves as the Head of Retail at Wolt and as an Expert Partner at Etribes, both positions held since 2022. Previously, Bassel was the Head of REWE Retail & Marketplace at REWE Group, where responsibilities included full P&L oversight and strategic development for the REWE Marketplace. Bassel also held several leadership roles within REWE Digital GmbH, focusing on marketplace strategy and project management for digital omnichannel initiatives. Prior experience includes key account management and business development roles at Amazon, Citrix Systems, and IBM. Bassel graduated with a Diplom in Business Administration from Cologne University of Applied Sciences.
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