Leslie Besson serves as the Chief Operating Officer at WOÔ since April 2017, overseeing a team of 60 professionals across various functions including client partnerships, account management, and social media strategy. Besson leads three key verticals: Influence/Brand Content, Production, and Social Media, addressing challenges related to organizational development, business growth, client retention, performance measurement, and the creation of new offerings. Active clients include prominent brands such as L'Oréal France, Lancaster, and Panasonic. Previous experience includes roles as Head of Account Management at WOÔ, Account Manager for Garnier International at Publicis, and Digital Producer at FRED & FARID, among others. Besson holds a specialized master's degree in Marketing and Communication in Luxury from Sup de Pub - INSEEC and a master's degree in Commerce from NEOMA Business School.
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WOÔ
WOÔ, created by Agathe Nicolle in 2015, deploys tailor-made offers by helping brands around three expertises : Influence marketing, social media & content creation and influential events. Composed of top influence specialists in the industry for over 10 years and thanks to its platforms, YOÔ (www.yoo.paris) and VOÔ (www.voo.paris), WOÔ is the only influence marketing agency proposing a global offer including macro, micro and nano influence. The agency accompanies various brands in the influence world : Dulux Valentine, Kenzo, Lego, Danone, Petit Bateau, Panasonic, Cointreau, Petit Bateau, Happn... WOÔ also opened an office in London (2016) and in Marseille (2018). Always in an educational approach around its core business : influence, WOÔ launched an “Observatoire de l’Influence” and its barometer (www.barometredelinfluence.fr) as well as the WOÔ Academy, a series of highlights which will come to punctuate the year (face to face with influencers, conferences, trainings around influence and social media).
