WOOL’s selection roots in a century of Danish design and also with an international outlook of modern design – that is how we call our refined curation – the ‘New Scandinavian classics’. Founded in 2017, Wool brings up-and-coming Nordic and European brands – such as Gubi, Audo Copenhagen, &Tradition, Frama, St Leo, Santa & Cole, Tacchini – to designers and retailers in Asia. Explore our Nordic curation, experience the slow-living and holistic ethos of the Scandinavian lifestyle.

Just like wool – a natural, long-lasting material that is commonly found in furniture & garments, each brand we work with is selected because of their classic, thoughtful design and craftsmanship that transcend time and trends. each stands out with their own unique aesthetics while still being versatile enough to be intertwined into different homes and spaces.

Going against modern-day consumerism, WOOL is a manifesto of our belief in ‘a movement towards less’ by buying less but better.

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