Olivia Groves is currently the Growth Marketing Manager for Woolroom and a Digital & Content Marketing Consultant at Parable Creative Design, a role they have held since 2017. At Parable, Olivia has crafted over 200 pieces of thought leadership content for diverse clients and improved online conversion rates significantly through effective digital marketing strategies. Previously, Olivia served as Content Marketing Manager at Overground Inc., where they focused on content creation aligned with marketing strategies. Their early career includes a position as Marketing & Sales Manager at FlyCarolina. Olivia is currently pursuing further education at the University of North Carolina at Chapel Hill.
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