Dan Hake

Managing Director, BIG W at Woolworths Group

Dan was appointed Managing Director of BIG W in November 2022.

Prior to his appointment, Dan held the role of Commercial Director, Merchandising and Customer Value, building out the Group’s customer-led range, price and merchandising capabilities. Before that, he was GM, Customer Transformation and Digital Strategy at WooliesX, responsible for shaping the Group’s digital strategy and transformation.

Before joining Woolworths, Dan was a part of the Retail and Consumer Practice at the Boston Consulting Group in Europe and Australia, advising on strategy and commercial transformation across groceries, general merchandise and apparel.

Dan holds a Master of Management Science, with Honors, from the Vienna University of Business and Economics.


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Woolworths Group

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Woolworths Group Ltd, formerly Woolworths Limited, is an Australia-based company, which is engaged in retail operations. The Company's segments include Australian Food and Petrol, New Zealand Supermarkets, Endeavour Drinks Group, BIGW and Hotels. The Australian Food and Petrol segment is engaged in the procurement of food and petroleum products for resale to customers in Australia. The New Zealand Supermarkets segment is engaged in the procurement of food and liquor products for resale to customers in New Zealand. The Endeavour Drinks Group segment is involved in the procurement of liquor products for resale to customers in Australia. The BIGW segment is engaged in the procurement of discount general merchandise products for resale to customers in Australia. The Hotels segment is engaged in the provision of a range of leisure and hospitality services, including food and alcohol, accommodation, entertainment and gaming in Australia. Its brands include Woolworths, Dan Murphy's and BWS.


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