Asit Gupta

Asit Gupta has a diverse work experience spanning over two decades. Asit co-founded WOOP in 2017, a company that combines interactive content, gamification, and social purpose to efficiently move consumers down the marketing funnel. As co-founder, Asit was responsible for various tasks including marketing opt-ins, brand profiling, and generating quality traffic to e-commerce sites. Asit also ensured that WOOP funded one hour of education for an underprivileged girl for every minute of consumer engagement, through a partnership with Nanhi Kali.

Before WOOP, Asit founded and served as the CEO of Advocacy, starting in 2010. The company used technology and psychology to help brands gain authentic word-of-mouth and user-generated content at scale through their proprietary platform. Asit's role involved leading the company, developing interactive and gamified actions to engage customers, and tracking their insights, reviews, and referrals in real-time.

Prior to their entrepreneurial ventures, Asit held key roles in multinational companies. Asit served as Head of Strategic Planning at DDB China Group from 2009 to 2010. As the Area Marketing Director for Greater China at British American Tobacco, they played a crucial role in the company's marketing strategy from 2007 to 2009. As the Marketing Director for Sri Lanka from 2006 to 2007, Asit oversaw the marketing operations in the country. Asit also served as the Senior International Brand Manager for Benson & Hedges from 2002 to 2006.

Asit started their career at Procter & Gamble, where they gained experience in brand management and direct marketing between 1994 and 1997.

Asit Gupta's work experience includes co-founding and leading innovative companies, contributing to multinational organizations in key marketing roles, and leveraging their expertise in areas such as branding, strategic planning, and customer engagement.

Asit Gupta's education history begins with their enrollment at Scindia School in Gwalior from 1979 to 1983, where they completed their secondary education. Asit then attended Kendriya Vidyalaya in Agra Cantt from 1984 to 1987, but no specific degree or field of study is mentioned for this period. Later, they pursued a Bachelor's in Technology in Mechanical Engineering at the Institute of Engineering and Technology in Lucknow from 1988 to 1992. Finally, Asit Gupta earned their MBA, specializing in Marketing, from Jamnalal Bajaj Institute of Management Studies (JBIMS) from 1992 to 1994.