Bert van den Berg

Bert van den Berg is an experienced marketing professional with a diverse range of roles in various companies. Bert is currently a Partner and Head of Europe at WOOP, where they combine interactive content, gamification, and social purpose to enhance digital marketing performance for multinational brands and support underprivileged girls in India.

Prior to WOOP, Bert was a Partner and Head of Europe & Americas at Advocacy, where they launched and led the European and Americas business, overseeing the development and implementation of customer engagement projects for leading A-brands.

Bert also founded and served as Managing Partner at Inspayur Marketing Solutions, offering guidance and advisory services to premier brands looking to enhance marketing strategy and performance using technology, data, and digital transformation.

Bert has also held various roles at Philips, including Interim Global Project Leader - Agency Pitch, Head of Marketing B2B & B2C Lighting Greater China, Head of Marketing Consumer Lamps Europe, Marketing Director Domestic Appliances and Personal Care South Korea, and Marketing Manager Philishave Europe & LATAM. In these roles, they focused on driving marketing efficiencies, achieving sales growth, and elevating brand equity through strategic restructuring, talent acquisition, and coaching.

Bert began their career as a Principal Consultant at PricewaterhouseCoopers Management Consultants, specializing in CRM, category management, and shopper marketing. Bert also worked as a Marketing Manager and Senior Product Manager at Friesland Coberco Dairy Foods, where they managed marketing strategies for long-life dairy products in Germany and held various roles in the export division.

Overall, Bert van den Berg brings a wealth of experience in marketing strategy, digital transformation, and team leadership across multiple industries.

Bert van den Berg has a diverse education history. In 1984, they started their academic journey at the University of Groningen, where they pursued a Master's degree in Business Administration and Management. Bert successfully completed their degree in 1991.

In 1996, Bert attended SRM and enrolled in the Executive (Post-) Master Program for Strategic Marketing (Nima C1) in Utrecht. Bert completed this program in 1997, further enhancing their knowledge and skills in strategic marketing.

In 2006, Bert participated in the Octagon - Philips Executive Leadership Program, which took place in Philadelphia, Shanghai, and Amsterdam. This program was conducted by The Wharton School, where they gained valuable insights into executive leadership. The specific field of study for this program is not provided.

In 2011, Bert attended the Sr. Marketing Executive Course titled "Taking Marketing Digital" at Harvard Business School. This course provided him with advanced knowledge in digital marketing. Although the degree name is not mentioned, it can be inferred that they did not receive a degree from this program.

Moreover, in October 2012, Bert obtained a certification as a Certified Coach in Behavioral Change through Stakeholder Centered Coaching from the Marshall Goldsmith Stakeholder Centered Coaching® institution.

Overall, Bert van den Berg's education history demonstrates their continuous pursuit of knowledge and development in various areas related to business, marketing, leadership, and coaching.