Fernando Piazza

Fernando Piazza is an experienced sales and alliances professional specializing in the Latin American market. Currently serving at Workato as the LATAM Sales and Alliances leader since September 2025, Fernando has previously held significant roles at various companies, including Instabase, Automation Hero, Inc., and SUSE, where responsibilities included launching operations, creating ecosystems, and managing key partnerships. At Red Hat, Fernando oversaw a territory sales team, generating substantial revenue, while earlier experience at Ericsson included diverse sales and marketing responsibilities across several technology domains. Fernando's educational background includes a degree in Electrical and Electronics Engineering from Escola Politécnica da USP and additional studies at Harvard Business School.