Alyson Bess

Alyson Bess is an experienced marketing professional currently serving as Associate Director of Paid Media Strategy and Activation at Workday since January 2020. Bess has a diverse background, having held leadership roles in digital and integrated marketing communications for major brands such as Bank of America and Disney Parks. Previous experience includes Digital Marketing Manager at Medline Industries, where Bess functioned as a liaison between media agency partners and brand management. As Global Group Director at OMD USA, responsibility involved overseeing integrated campaigns and aiding in the digitization of marketing strategies. Bess's career also includes significant contributions at dentsu international and McDonald's, where a focus on personalization and customer data strategy was paramount. Educational credentials include a Bachelor of Arts in Spanish and a Bachelor of Science in Child Development from Vanderbilt University, a Master's degree from the University of Southern California, and a Bachelor's degree in Business Management from DePaul University.