Arius Ford possesses extensive experience in customer success and marketing analytics across various high-profile organizations. Initial roles included Marketing and Promotions Analyst at Virgin America and International Marketing Analytics Analyst at Acxiom, followed by key positions at IBM and AT&T, where expertise was developed in consultative sales and technology solutions. Arius held significant roles at Everwise and BetterUp, focusing on enterprise customer success and consulting with clients on ROI and HR analytics strategies. Currently, Arius serves as Senior Customer Success for Large Enterprise at Workday. Arius earned a Bachelor’s degree in Marketing and Management from Georgetown University’s McDonough School of Business.
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