Bethany M. is a Senior Global Integrated Marketing Manager at Workday, where they have been since 2019. They possess extensive experience in B2B marketing focused on health care and technology, characterized by a proven ability to drive lead generation through marketing automation, email nurturing, and content creation. Prior to Workday, Bethany held various marketing roles, including at GetWellNetwork and America's Health Insurance Plans, where they significantly increased online engagement and lead generation efforts. They earned a Bachelor of Arts in Communication with a focus on integrated marketing communications from Wichita State University and studied French at Université d'Orléans.
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