Craig Abramson

Craig Abramson is a seasoned marketing professional with extensive experience in demand generation and integrated marketing strategies. As the Senior Demand Generation Manager at Workday since September 2021, Craig has successfully managed global account-based experience programs. Previously, in roles such as Director of Marketing at Zimit and Greenlight Technologies, Craig built marketing foundations and generated pipeline growth leading to acquisitions. Craig also held marketing positions at Third Wave Business Systems, Dydacomp, Archive Systems, and Syncsort, where contributions included transitioning to cloud solutions and enhancing lead generation outcomes. Craig holds a BA in Public Communication and Economics from American University and an MBA in Marketing from Centenary University.