Erik Basmer is a seasoned professional with extensive experience in sales, market development, and strategic management across multiple industries. Notable roles include Head of Sales at CIFSA, where Erik led a team and achieved a 14% sales growth in a declining market, and President of ASOBASF, implementing a new investment strategy that resulted in the highest return rate in 25 years. At BASF, Erik served as Market & Customer Development Manager, successfully turning around a negative EBIT entity into the most profitable in the region with a 40% revenue growth. Currently, Erik is Pipeline Innovation Manager at Workday, focusing on innovative sales strategies. Educational background includes an MBA from INCAE Business School and a BA in Economics from Baden-Wuerttemberg Cooperative State University.
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