Fernando Toro

Fernando Toro is a Senior Product Designer at Workday with over 13 years of experience in user experience design across the financial, health, and education sectors. Previous roles include Senior UX Designer at Canada Life, where they led significant redesign projects, and Senior Manager of Customer Experience Design at Scotiabank, where they successfully increased conversion rates by 12% through the design of digital sales applications. Fernando holds a Master of Digital Media from Ryerson University and various certifications, including Google Analytics and Digital Marketing Management. Their passion lies in simplifying interactions and enhancing user experiences to foster better relationships through digital products.