Jessica is a seasoned marketing professional with extensive experience in field marketing and strategic event planning across various technology and software sectors. Currently serving as a Senior Field Marketing Manager at Workday, Jessica focuses on bridging Field Sales and Corporate Marketing for State & Local Government to enhance awareness and drive demand. Previous roles include leading field marketing efforts at Via and Intuit, where Jessica successfully implemented significant event programs and strategic initiatives that yielded substantial pipeline growth and attendee engagement. With a robust background in developing innovative marketing strategies and executing high-impact events, Jessica has consistently achieved impressive results, including generating leads and fostering partnerships. Jessica holds a Bachelor's degree in Communication and Media Studies from San José State University.
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