Laura Reiser

Laura Reiser is a multi-discipline marketing leader with over 15 years of experience in the IT and software industry, specializing in demand and growth marketing for both B2B and B2C sectors. They currently serve as a Senior Marketing Manager at Workday, after previously holding key marketing roles at companies such as Zendesk, Bazaarvoice, and SAP. Laura has developed and executed comprehensive marketing strategies that drive demand generation and brand awareness, and has coordinated significant cultural events to promote arts and culture. They hold an MA in Arts Administration and Cultural Policy from Goldsmiths University of London and a Bachelor's degree in Business Administration from Fachhochschule München.