Linda Holz is currently the Senior Digital Marketing Manager DACH at Workday, where they lead initiatives aimed at enhancing brand visibility in the software sector. With over a decade of experience in digital marketing and PR, Linda previously held the position of Senior Online Marketing Manager at iGrafx, focusing on data-driven marketing strategies in the Business Process Management field across the EMEA regions. Linda's career began in PR, where they developed strategies for various notable clients, and they have continued to build on this foundation with a strong emphasis on SEO, SEA, and social media marketing. Linda holds a Master of Arts in German Linguistics and Business Sciences from FAU, along with additional qualifications in search engine advertising.
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