Martin Lucas has over a decade of experience in digital marketing and project management. Beginning with a role as a Local Marketing Manager at PSA Peugeot Citroen, Martin re-structured local marketing initiatives to enhance business performance. Subsequently, positions at companies such as Cogent Elliott, McCann Erickson, and Inspired Thinking Group involved managing diverse marketing projects for notable clients including Harley Davidson and Marks and Spencer. Transitioning to digital project management roles, Martin has effectively overseen the launch of various digital assets and campaigns. Currently, as a Senior Program Manager at Workday, Martin focuses on integrated marketing planning and lead generation for the EMEA/Global markets. Martin holds a BA (Hons) in Advertising and Management from Birmingham City University.
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