Robin Lucas

Robin Lucas is currently the Sales Director at Workday, leading and mentoring sales teams while serving on the regional management board for the DACH area. With over 15 years of experience in the industry, Robin focuses on value-selling and consultative selling strategies to build lasting relationships with customers. Their career includes roles such as Head of Sales at forcont business technology gmbh and Account Director at Workday, where they contributed to finance and analytics solutions for medium enterprises. Previously, Robin served as a Guest Lecturer at FOM Hochschule für Oekonomie & Management and held key positions at IKEA Group, perstar GmbH, and ESCRIBA AG. Robin holds a diploma in human resources, controlling, and organizational psychology from the Universität Duisburg-Essen.